Mother's Day is one of those events that sounds simple to plan.
Flowers. Brunch. Maybe a gift. Done.
But if you've ever been responsible for planning a Mother's Day event, whether that's a brand activation, a retail experience, a high tea experience or even a private celebration, you know the pressure is real.
Because mums notice everything.
And they remember everything too.
So if you want your Mother's Day event in Melbourne to be the one people are still talking about in June... here's what actually works.